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Linking sustainable growth and nature conservation

The Interreg VB project PROWAD LINK aims to unlock the potential of natural areas as a driver for jobs and sustainable development. We will do this by working with small and medium sized enterprises (SMEs) to develop nature as a brand to create benefits both for SMEs and the environment. Partners in Denmark, Germany, the Netherlands, Norway and the United Kingdom working with interested SMEs will use the “nature-business-benefit-cycle” concept to develop new, sustainable products and offers.



Natural heritage sites in the North Sea region, such as the Wadden Sea World Heritage, the Geiranger Fjord World Heritage and the Wash & North Norfolk Coast can be powerful and inspiring brands for innovation and sustainable development. Yet, there are barriers to using these to their full extent, especially for local SMEs.



PROWAD LINK aims to increase revenue from sustainable offers, support nature conservation, promote investment in sustainability and create longterm collaborations.



The 3 year project starting in September 2018 will be implemented in the pilot regions of the Wadden Sea (DK, D, NL), Geiranger Fjord (NO), Wash & North Norfolk Coast (UK) and give solutions to nature sites on a national, European and potentially global scale.



In co-operation with SMEs the project partners will develop and test innovative tools and strategies to improve access to nature heritage brands, enhance sustainability efforts and develop innovative marketable offers.

Brand activation

Improve access to nature brands with economic value

Brand engagement

Build on, extend and sustain existing collaborations and networks in a transnational partnership scheme


Develop new and improved products, services and a market platform in co-creation

Sustainable entrepreneurship

Identify impact of and opportunities for SMEs on sustainable growth opportunities


How to get involved

Are you a SME, knowledge institution or nature conservation organisation involved in regional sustainable development on the North Sea coast and want more information about the project? Get in touch with

Dr Harald Marencic, Project Leader | Common Wadden Sea Secretariat
marencic[at]waddensea-secretariat[dot]org | +49 (0)4421 9108-15


Facts & figures

Budget: 3.8 million
Project period: 2018 – 2021
Total budget: EUR 3.8 million
ERDF contribution: EUR 1.8 million
Lead partner: Common Wadden Sea Secretariat



The following partners from five nations will collaborate to link sustainable growth and nature conservation: