Work Package 5: Promotion and Marketing of the Wadden Sea

Lead: Common Wadden Sea Secretariat (CWSS)


Activity 1: Preparation of information material including educational resources on Wadden Sea nature experience (promotion)n aimed at the general public and school classes to support sustainable nature-oriented tourism (WWF) (01/2012 – 12/2013)


Activity 2: Development of annual joint communication and marketing campaigns for specific target groups on the framework of the action plan (01/2013 – 06/2014)


Activity 3: Communication and marketing of nature-oriented offers and products to local and regional stakeholders (internal) and to national and international tour operators (external) as well as to potential visitors. Development of exhibition material to support sustainable tourism on local basis (03/2013 – 06/2014)

Activity 4: Extension of the official World Heritage website with promotion and marketing functionalities (03/2013 – 12/2013)