WP 4 Tourism Offers RESULTS

2015-06 New teaching resource for sustainable tourism in the Wadden Sea World Heritage

The Wadden Sea along the North Sea coast is a worldwide unique nature area and at the same time a popular holiday destinations. Which role does the nature - protected as National Park and recognized as World Heritage Site – play for the tourism sector? What does the tourism mean as economic factor in the region and for the life of the local population? And how can nature conservation and tourism go “hand in hand” and benefit from each other? The “World Heritage Teaching Kit – Sustainable Tourism in the Wadden Sea” deals with these and further questions in 6 learning stations designed for pupils in lower secondary education. The 44 page kit comprises comprehensive background information and numerous master copies for worksheets. The material has been compiled by WWF Germany within the framework of the PROWAD project and was funded by the European Regional Development Fund and Bingo Lottery. It is available for download in English, German and Dutch. A Danish version is in preparation. Single printed copies can be ordered free of charge at husum@wwf.de.


2015-06 The guideline for the creation of sustainable and environmentally friendly World Heritage package holidays provides information on what a World Heritage holiday package needs to consist of regarding its content, its activities (conveying the OUV) and its organisation (sustainable and environmentally friendly) to be called a “World Heritage package holiday”. It has been developed as a case study in the National Park Lower Saxony together with marketing organisation Die Nordsee GmbH as part of a bachelor thesis of Mona Rittinghaus. An English summary is in preparation.


2015-06 The consultant Dr.Pagenkopf in association with the National Park Administration Schleswig-Holsteinisches Wattenmeer conducted a study which analyses available bird watching offers and gives practice examples as well as further recommendations for tour providers, regions and destinations concerning among others marketing, communication, partnerships, accessibility, sustainability and arrangements in order to help to tap the potential of bird watching tours.

  • Report: Offers and marketing of touristic bird watching in the Wadden Sea World Heritage Destination


2015-03 Within the PROWAD project sample itineraries for each region have been developed to give visitors some ideas how to experience the Wadden Sea World Heritage in the different regions.

Find 7- days-tour suggestions for


2014-08 How can the tourism sector financially contribute to the protection of an unique landscape? This questions is the topic of the recent WWF report "Travel and Protect". In many parts of the world it is common practice for the tourism sector to contribute to nature conservation by entrance fees to protected areas, user fees or concessions for the economic “use” of nature and thus help to finance the protection and management of the vulnerable tourist resource. The WWF illustrates with 5 recommendations how such win-win-situations could be created also in the Wadden Sea Region.


2014-04 A Wadden Sea World Heritage visitor survey was carried out in Germany in 2013 as a pilot project. The results of the German survey 2013 have been compiled by the National Park administrations. For the first time, a survey covers the entire German Wadden Sea and gives comprehensive and consistent information on guest motivations, expectations and satisfaction.


2013-08 Climate protection is a major task for politicians and society and the three Wadden Sea States agreed to achieve a climate-neutral Wadden Sea Region by 2030.Tourism plays a major role in climate change — both as a cause and impairment. Therefore, WWF initiated within the PROWAD project the elaboration of a feasibility study to deliver a reasonable estimate of the tourism-induced CO2 footprint for the entire Wadden Sea Region.

Feasibility Study Climate-friendly Tourism in the Wadden Sea


2013-06 Class trips constitute a relevant share of tourism in the Wadden Sea Region and provide long-lasting learning experiences. In July 2013 (update in 2015), a German version of a guidance for sustainable classtrips was published as pilot guide. The guidance gives teachers recommendations on how to travel sustainably on class trips in the Wadden Sea Region and present best-practice examples of existing offers.


2012-11 A feasibility study on possibilities to stimulate the development of sustainable tourism offers has been completed and submitted to the project group in February 2013. The aim of the study was to identify suitable instruments to sensitize and motivate providers to develop and promote sustainable offers in the short-, mid- and long-term. The study has been discussed in the project group and serves as a basis for the further decision making on which instrument to develop and implement in the Wadden Sea Region in the implementation phase 2014.


2012-11 A first draft of an inventory of sustainable tourism offers (listing of existing sustainable tourism products has been prepared which, for the first time, covers all regions in the Wadden Sea with the aim to identify and analyze common and different approaches in the various regions. The list provides an impression of the variety of offers and the various ways “sustainability” is currently understood and contributes to measures within the PROWAD action plan. The draft inventory was discussed at the meeting of the PROWAD advisory group (TG-STS-6). It was regarded as a tool and prerequisite for the development of a consistent and sustainable tourism and it was decided to continue with the data compilation.



Within WP 4, the PROWAD partners cooperated on the regional level with stakeholders in tourism:

2012 - 06 Cooperation in a study project of the Fachhochschule Westküste (Westcoast University of Applied Sciences, Heide) about activities of other marine World Heritage Sites world-wide and possible implementation for the Wadden Sea World Heritage on the following themes: marketing and communication, quality and qualification, infrastructure (transport, accommodation and restaurants) and environmental education.