Project Overview

Duration: 15/10/2011 – 30/06/2014

Co-financed by the Interreg IVB North Sea Region Programme

Total Eligible Budget: 1,344,100.00 €
ERDF Grant:  672,500 €

4 – Promoting Sustainable and Competitive Communities

Area of Intervention:
4.1 – Tackling the needs of areas in decline

Project Objectives
1. To develop a consistent tourism strategy and an action plan,
2. To establish a transnational network of local and regional stakeholders,
3. To develop sustainable, high quality tourism offers.

PROWAD supports Networking
The activities will be carried out in close cooperation with local and regional stakeholders and marketing organisations in the Wadden Sea to enhance synergies.The trilateral Task Group Sustainable Tourism Strategy (TG-STS) acts as project advisory group.

Development of Sustainable Tourism Offers
On the basis of the tourism strategy,PROWAD will develop marketable sustainable tourism offers for various target audiences on national and international level. A guidance on the inclusion of sustainability elements in tourism offers will also be prepared.The focus will be on climate- and naturefriendly offers underlining the transnational character of the Wadden Sea.

Promotion and Marketing
Various communication and marketing channels will be applied to communicate the tourism offers prepared by PROWAD to national and international tour operators and to potential visitors. Information material and educational resources will be distributed enhancing the awareness of (potential) visitors on nature values and the transnational dimension of the Wadden Sea.

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